Sonic Automotive, one of the largest automotive dealers in the US, has shown they are dedicated to improving the customer experience of buying a car.
For the past 7 years, they have undergone a process to analyze their sales approach that has yielded significant customer insights. These insights are being turned into actions that will dramatically change the customers’ journey the moment they step in the door.
Loyalty360 CEO Mark Johnson sat down with Doug Bryant, Vice President of Talent Management at Sonic Automotive to get....