Ad Agency Provides Retailers with Strategies to Meet the Demands of the ‘New American Shopper’
CHICAGO, Nov. 19, 2010 — According to a new study released by Leo Burnett‘s marketing services arm – Arc Worldwide – the new, post-recession American shopper is high maintenance, promiscuous and demands an innovative and engaging experience in-store and online. With consumers now at the center of the buying journey – how do retailers respond?
“The recession has forever changed people’s....