Free Mobile App Enables Businesses to Engage Consumers via the Mobile Channel
TORONTO—OmnegoTM (www.omnego.com) today announced the launch of the Omnego enterprise platform for mobile marketing, rewards and commerce tied to a mobile card. The Omnego platform replicates the traditional, branded physical cards used in retail, hospitality, travel and other industries with a digital card and gives businesses a versatile enterprise tool for delivering mobile ads, messages, coupons, rewards, updates and other branded content directly to a consumer’s smartphone.
The Omnego mobile card and marketing solution consists of two parts. The back end is a web-based, enterprise platform providing easy mobile card and marketing management. The consumer face of Omnego is WalgoTM (wallet on the go), a consumer mobile wallet application available for all major smartphone operating systems (iPhone, Blackberry, Android and Symbian).
Together, they form an enterprise solution that allows retailers and other businesses to complement physical cards, coupons and other marketing offers with a branded mobile card and marketing solution that can be accessed anytime, anywhere, from any smartphone. It is the most comprehensive mobile card (loyalty, ID/membership, gift/prepaid, etc.) solution with additional features that include mobile ads, coupons, rewards, offers, and one-click access to mobile web pages, video, commerce and any mobile web applications.
Omnego eliminates the time and expense required to develop and maintain cross-platform applications for different smartphone systems. All the work is already included in the Omnego platform; all that’s left is for businesses or their marketing groups to add branded mobile content.
“Omnego offers retailers, hospitality, sports/events and travel companies, consumer brands and other businesses a convenient, cost-effective mobile solution for engaging with their customers,” said David Thomas, CEO, Omnego. “Omnego provides the most complete enterprise solution for rapidly developing and implementing mobile card and marketing programs. And with more than half of all retailers planning to deliver mobile coupons during the next 12 months1, there’s a huge market opportunity that will grow quickly as companies begin to tap into the full power of mobile marketing.”