Mobile Security Breaches Can Impact Brand Equity, Customer Loyalty
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Security breaches can cause, among other things, damage to brand reputation, customer loyalty, and customer engagement. Mobile security breaches have affected 68% of organizations in the past 12 months, according to a new global study from BT Security. Despite this, organizations are still not taking sufficient security measures to protect themselves against mobile threats, such as lost or stolen devices and malware infections. What’s more, the report shows about half of respondents’ organizations that incurred mobile security....

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