Facebook CEO Mark Zuckerberg wants to connect the world and believes global users of this wildly popular platform are receiving memorable customer experiences and, thereby, demonstrating burgeoning brand loyalty.
During Facebook’s recent third-quarter financial results call, Zuckerberg said the company continues grow its community in both size and engagement with 1.35 billion people now using each month and 64% using Facebook daily.
On mobile, 1.12 billion people now use Facebook each month and 703 million people each day, nearly 40% growth from this time last year.
“This quarter, total revenue reached $3.2 billion and advertising revenue grew 64% year-over-year,” Zuckerberg said, according to a Seeking Alpha transcript. “Mobile now accounts for 66% of our advertising revenue. These results show that Facebook is getting stronger every day, as a community, a partner for developers and marketers and as a business.”
In the next three years, Zuckerberg said Facebook’s main goals revolve around continuing to grow and serve existing communities and businesses.
“When you look at the size and engagement of our community, our progress remains very strong,” he said. “For example, around 700 million people now use Facebook Groups every month. Achieving this scale shows that we’re delivering experiences for the way that people want. Another example is our progress on public content. Last quarter I talked about how we’re working to connect people around important public moments and personalities on Facebook. This quarter we’ve continued to build on our results and there are now more than 1 billion interactions every week between public figures and their fans on Facebook.”
During the summer, the ALS Ice Bucket Challenge drew more than 10 billion video views by 440 million people, “which is a good sign of how far our video product has come.”
Instagram has made a lot of progress this quarter, he explained.
“In August, the Instagram team launched Hyperlapse, a standalone app for time lapse of videos on iOS,” Zuckerberg said. “The team has also invested heavily in improving the speed and performance of Instagram on Android. This has helped drive Instagram’s strong international growth which in some countries has achieved more than 100% year-over-year growth. Globally, people using Instagram now spend around 21 minutes a day on average using the app. This is a strong figure compared to the industry and a good sign that Instagram’s strategy is on the right path. Our other big focus over the next three years is to continue to serve businesses well and creating a lot of value for marketers.”
Over the next few years, Zuckerberg’s goal is to make Facebook a cross-platform platform that allows developers to build, grow, and monetize their apps across every major mobile platform.
“We’ve continued to make good progress here,” he said. “This quarter, we opened our audience networks to all developers and publishers, allowing over 1.5 million advertisers on Facebook to extend their campaigns across mobile and for developers to begin monetizing their apps.”