Customer engagement is a daily goal of every marketer, and when that engagement rises digitally, it conforms to a burgeoning segment of consumers.
Michael Rapino, the president and CEO of Live Nation Entertainment, is very excited about his company’s levels of mobile customer engagement.
“Ticketmaster has continued building its global leadership as a ticketing marketplace this year, with 7% growth in traffic,” Rapino said during the company’s second-quarter earnings conference call on Aug. 10, according to Seeking....