Loyalty programs are cornerstones of the airline industry’s approach to customer engagement. For decades, frequent flyer points distributed via “miles” have become a longstanding staple for brands seeking ways to improve customer experience. However, if the goal of a loyalty program is to encourage customers to actually become more loyal, then new research shows that most airlines need to make more of an effort.
Aimia, a data-driven marketing and customer loyalty analytics firm, recently rated a host of UK....