Customers want to have a closer relationship with the companies they do business with. They want to be recognized, respected and rewarded for their loyalty. Will wireless loyalty programs turn into the next airline frequent flyer club? I’ll bet if you asked C Spire and U.S. Cellular, they would say yes.
Androids and iPhones are not the only things that are new in wireless. Networks like C Spire and U.S. Cellular are starting to market themselves very differently to customers. They’re using rewards and loyalty programs, which may play a larger role in winning and keeping business going forward. Will Verizon, AT&T (NYSE: T) and Sprint (NYSE: S) follow?
C Spire just entered this space with a new program called “Percs.” The U.S. Cellular program is called the “Belief Project.”
This process is still in the early stages. However, if properly executed, it could turn out to be a very important customer relationship building program. The idea may be new in the wireless space, but it has been around for quite a while. Just look at airline frequent flyer programs, for example. Success depends how well the companies communicate with the marketplace and how valuable the rewards are.
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