Alexandria, Va. December 08, 2011— Recent research conducted by VIPdesk indicates that the role of experiential offerings in loyalty programs is expected to increase in 2012 and beyond. Over half of all loyalty marketers plan to add an experiential offering to their loyalty program in the near future, in comparison with 30% of all loyalty programs currently offering an experiential component.
Other key findings include:
40% of survey respondents stated “customer engagement” to be the major benefit realized....