Just as any of us visit a doctor, dentist, or automotive repair shop, retailers should assess their loyalty programs annually to ensure excellence. That was the theme of Loyalty360’s Thursday webinar titled, “Give Your Loyalty Program an Annual Physical with a Loyalty HealthCheck,” which was presented by Aimia.
Loyalty programs are a significant marketing investment, typically, in excess of $1 million, according to Manu Sarna, Vice President, Loyalty Strategy & Analytics, Aimia.
Sarna said, when surveyed, many....