Sally Wassink, VP Marketing, COIT Cleaning Services, and Connie Hill, President VeraCentra, will be the featured speakers during an upcoming webinar focused on understanding customer behaviors by value segments; identifying best strategies to build profitable and lasting relationships by customer segment; and segmenting customers by value to the company.
These days everyone is talking about data!
Marketers agree that transforming data into meaningful customer intelligence will allow them to identify opportunities and devise strategies to create and maintain profitable customer relationships. But many brands are still struggling with the execution side of the data equation – obtaining meaningful customer intelligence and integrating it into their marketing operations.
The challenges are not new -- disparate data, no centralization, lack of priority attention from technology teams, and no skills or bandwidth within the marketing group for analysis. Even if data is centralized, the inability to get the right data sets to translate into real customer intelligence continues to frustrate marketers.
On May 21 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Customer Intelligence Made Easy: A Step-by-Step Methodology to Building Profitable Customer Relationships,” which will be presented by COIT and VeraCentra.
During this webinar, Sally Wassink, VP Marketing, COIT Cleaning Services, and Connie Hill, President VeraCentra, will discuss a simple, yet powerful methodology to define and implement customer intelligence. This methodology is a proven approach that empowers marketers to define their own specifications for customer intelligence. This step-by-step guide is designed to conquer the common challenges and allow brands to optimize data quickly and effectively.
The methodology works in both consumer and B2B environments. What’s more, results achieved by companies using this methodology will be revealed.
“Every marketer wants to know the best way to obtain meaningful customer data,” noted Erin Raese, President of Loyalty 360- The Loyalty Marketer’s Association. “COIT Cleaning Services and VeraCentra’s step-by-step methodology gives brands what they’ve been looking for to create lasting, profitable customer relationships.”
Marketers are invited to join Loyalty 360, COIT, and VeraCentra on May 21 at 1:00 p.m. EDT for an inside view of how to use data effectively to build profitable and lasting customer relationships. For more information, please visit: {page_5792}analyzing-customer-behavior-to-boost-retention-and-lifetime-value
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About COIT
COIT Cleaning Services is the largest and most experienced carpet cleaning, drapery, upholstery, and title & grout cleaner in the U.S. With over 50 franchises nationwide (8 major geographies company owned), COIT has been delivering exceptional customer experience and cleaning services for over 60 years.
About VeraCentra
For more than 20 years, VeraCentra has empowered leading brands to leverage their data so marketing can perform its job with greater confidence and precision. Helping marketers tap into their customer data to produce insights, loyalty, and higher profitability per customer.