(Cincinnati, OH). Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketers’ Association, will present at the Aberdeen’s 2011 Retail Executive Summit. Johnson will moderate the session, “Using Business Intelligence For a Best-in-Class Shopper Experience.” The Summit takes place June 20-21 at the Westin Times Square, New York.
Johnson leads Loyalty 360, is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
“Using business data in an actionable, productive way is a well-known business imperative,” says Johnson. “As recent Aberdeen data revealed, over half (53%) of Best-in-Class retailers have established an enterprise-wide business intelligence deployment procedure, and nearly two-thirds (61%) of these same top retailers are focused on making business intelligence easier to use for all ends of the enterprise in hopes of a more rapid response to changing market conditions.”
Aberdeen’s 2011 Retail Executive Summit will highlight successful business and technology stories, and the change management challenges associated with the need to blend traditional and contemporary retailing. We will also examine the next wave of integrated channel business process and technology improvements required to provide both a uniform customer experience and optimum operations. The Retail Executive Summit offers the most comprehensive, industry-leading roster of presenters: true visionary thinkers and leading retail executives who are ready to share their strategies for success.
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. Learn more at www.loyalty360.org.