Marriott International and JetBlue Airways launched a joint loyalty program initiative on May 2 that will allow JetBlue TrueBlue members to earn points for staying at any Marriott hotel.
David Canty, director of loyalty marketing at JetBlue, said the program will allow JetBlue to communicate with customers “in the Marriott family” with whom JetBlue has not yet communicated. Consumers will be remarketed through email, as well as on Facebook and Twitter.
“JetBlue has been built on word-of-mouth marketing,” he said. “We like to engage with our customers and we continue to listen to what they want and we’re adding to our partnership portfolio as a result.”
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