Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association, will be a featured presenter at The Gift Card, Gift Voucher and Reloadable Card Summit. He will moderate the session entitled, “Loyalty Schemes and Customer Experiences that Attract Customers and Keep Them Coming Back” which will address effective customer experience enhancements for gift card programs, gift card malls, reloading stations, customer service initiatives and value-added services that appeal to consumers and reduce attrition.
Presented jointly by the UK Gift Card and Voucher Association and the Prepaid Expo Europe, this conference showcases the latest strategies across closed- and open-loop Prepaid issues in the UK and continental Europe—offering the complete picture of prepaid activity, growth opportunities, and profitability strategies. The event will take place March 30, 2011 in Lancaster, London, England. (http://www.iirusa.com/giftcardsummit/welcome.xml)
A recognized expert in customer loyalty strategy development and implementation, Johnson will drive the conversation about both closed- and open-loop programs. Panelists include marketing leaders from IQ Travel, JC Penney, MoneyGram International, and Epipoli SpA.
“There are two types of cards that dominate the prepaid landscape—open-loop cards accepted wherever their network brand is honored and closed-loop cards accepted only by the issuing merchant. Marketers need to evaluate a variety of factors to determine which is the optimal solution for their brand,” says Johnson. “This robust panel will offer keen insight into the issues that should be explored and highlight the successes the presenting companies have had with each of these options.”
Johnson is the CEO of Loyalty 360, an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. (www.loyalty360.org)