Nicolai Watzenig, CEO and co-founder of Birdback.com, told Loyalty360 he believes his London-based company−an app platform for payment cards−is unique in the marketplace.
“Nobody can offer such broadly available card-linking technology,” Watzenig says. “Most programs work with either one bank or one retailer, but because Birdback works on the acquiring/processing side, it’s completely agnostic to all those factors. This is what makes the difference and is driving such great growth.”
Birdback....