Integrating American Airlines, US Airways Loyalty Programs Will Offer Customers a More Cohesive and Beneficial Travel Experience
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The integration of the American Airlines AAdvantage and US Airways Dividend Miles frequent flyer loyalty programs will offer customers a more cohesive and beneficial travel experience, according to Suzanne Rubin, President–AAdvantage Loyalty Program, American Airlines. On Dec. 9, 2013, American and US Airways announced the legal close of its merger. “Although we have come together as one company, the new American is on a journey to integrate the two airlines,” Rubin told Loyalty360. “This complex integration....

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