In the Consumer Packaged Goods (CPG) arena, there is quite often various stop-and-start, promotion-based campaigns without optimizing the value exchange, according to Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing. But for the world renowned venerable brand Johnson & Johnson, its Healthy Essentials loyalty program goes beyond monetary means to impact customer behavior.
During their session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s....