Alterian annual survey finds that two thirds of marketing professionals are to invest in social media over the next 12 months
London – 21 January 2010 – Today Alterian (LSE: ALN) released the results of their seventh annual survey. The sample covered 1068 marketing professionals worldwide and found that 66 percent of respondents will be investing in Social Media Marketing (SMM) in the next 12 months. Of those investing in SMM 40 percent said they would be shifting more than a fifth of their traditional direct marketing budget....