U.K. chain Costa Coffee use customer data from multiple sources to create sharply targeted communications that drive a loyalty program that actually works for buyer and brand.
With a coffee shop, maybe two, on every street corner coffee has become the ultimate takeaway commodity. Yet despite coffee shop proliferation and fierce rivalry between branded chains, British-owned Costa Coffee says it’s building deep emotional connections with its customers through clever use of data.
Increased sales, increased per customer spend and....