Mobile Marketing and Advertising Leader Doubles Annual Campaigns in Just Two Years
KIRKLAND, Wash.—Mobile marketing and advertising leader Hipcricket has achieved record sales, passed the industry-leading 80,000 campaign count and announced that it will have developed and implemented twice as many campaigns this year as it did in 2008.
The year was capped off by a deal with MillerCoors to be the mobile marketing and advertising partner for America’s second-largest beer company. Hipcricket signed a 3-year contract to develop and execute all mobile marketing efforts in conjunction with MillerCoors’ agency and development partners. Major brands—and the agencies that represent them—are increasingly selecting Hipcricket as their mobile marketing and advertising partner; in 2010, the company’s revenue from brands nearly doubled.
Among the many 2010 milestones:
- Hipcricket’s Mobile Advertising Network grew tenfold and has been used by companies in more than 15 industries, with a focus on quick service restaurants (QSR), retail, travel, technology and consumer packaged goods (CPG). More than half of the ad campaigns were from repeat business due to proven results and ROI.
- Clients continued to see unprecedented results. For example, tire retailer Belle Tire experienced a lift in sales and had an opt-in rate to its loyalty club of 77 percent.
- HIP 6.0 – the latest version of Hipcricket’s cloud-based mobile marketing and advertising platform – was released, boasting enhanced analytics, tighter integration with industry-standard customer relationship management (CRM) and marketing resource management (MRM) systems and industry-leading hyperlocal targeting capabilities.
- Hipcricket campaigns were finalists in the Mobile Marketing Association’s Awards and the Mobi Awards.
- Hipcricket was recognized for its outstanding achievements in mobile marketing on the AlwaysOn OnMedia 100 list of top private companies.
“We’re gratified by the faith that our clients have put in us,” said Eric Harber, President and COO, Hipcricket. “Of course, our success is tied to our clients’ ability to drive customer engagement, sales and loyalty. In 2010, we saw more long-term platform purchases with healthy budgets becoming the norm. More and more, brands are seeking to identify and hire Hipcricket, a trusted mobile partner that can provide mobile marketing and advertising. Our growth in business is due in large part to our clients’ ability to leverage the experience that 80,000 campaigns bring.”
About Hipcricket Inc.
Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 80,000 campaigns for clients such as Macy’s, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.