As this seemingly never-ending winter has latched onto much of the U.S., Heat Holders USA wanted to engage its customers with a creative social media campaign to learn how they are using their product.
For the remainder of February, Heat Holders’ customers are being asked to upload a creative image of them wearing their Heat Holders gear in the widespread snow to the Heat Holders USA Facebook page for their chance to win a $1,000 cash prize if their photo is deemed the best. All contest photos must be submitted by midnight EST on Feb. 28, 2014.
What’s more, Heat Holders USA will award $100 weekly prizes.
Ajay Ruia, Sales and Marketing Director of Heat Holders USA, told Loyalty360 his company wants customers to post pictures of themselves, friends, and family in their favorite Heat Holders gear.
Heat Holders claims it sells the warmest thermal socks, with a tog (Thermal Overall Grade) rating of 2.34, keeping feet seven times warmer than normal cotton socks.
“We are lucky to have a brand like Heat Holders which customers love, because the products actually do what the packaging claims,” Ruia says. “Heat Holders is about having fun when weather conditions are adverse. We wanted to actually see for ourselves how customers use Heat Holders in their daily life. What better way than asking them to share their moments with us and the rest of the Heat Holders community.”
Ruia said Heat Holders USA receives fascinating customer reviews on a daily basis.
“So we came up with the idea of getting customers’ feedback in the form of pictures instead and a contest goes a long way in inspiring customers to share,” Ruia added. “So in a way yes, the contest was a result of customer feedback.”
Last year the company held a competition called “Golden Words” where customers were asked to share their experiences with Heat Holders.
“This season we thought we would change track, offer a bigger prize, and have fun with pictures,” Ruia explained.
Customer engagement is absolutely critical for Heat Holders.
“We exist because our customers love Heat Holders,” Ruia said. “We exist because of our customers. As individuals, our team members feel a great sense of satisfaction and pride when we receive compliments and positive feedback about how Heat Holders are helpful to our customers in their daily life. Customer engagement forms the basis of us feeling good about our jobs and is central to the culture at Heat Holders.”
Recently, Heat Holders introduced a mobile friendly website.
“Mobile is growing by leaps and bounds and we will continue to make improvements to allow our customers to use their newest and latest gadgets to buy from us and interact with us,” Ruia said. “Loyalty needs to be earned. When we put a product in front of the customer and claims it does something for them, we need to deliver. If we do, we will have a loyal customer. When a customer reaches out to us with a problem or an issue, if we resolve it in a way that is fair and shows our dedication to the customer, we will earn loyalty. We work hard each day to earn our customers’ loyalty.”