Minneapolis, Minn. — Hallmark Business Connections, the b-to-b subsidiary of Hallmark Cards, Inc., today expands its service offerings to make employee incentive programs easier for businesses to implement, while the company’s new employee recognition card line showcases its creative approach to motivating and rewarding people at work.  

“These new service and product offerings provide added convenience for our business customers,” said Keith Fenhaus, president and CEO of Hallmark Business Connections. “Our online tool allows them to easily build a program to help motivate and reward their teams using pre-developed templates and a simple interface. Using our employee recognition greeting cards as part of their program will further create meaningful connections and foster deeper engagement.”

Self-Service Employee Recognition Solution

Hallmark Business Connections’ Self-Service Employee Recognition Solution (http://www.hallmarkbusinessconnections.com/employee-recognition)is designed to deliver an easy way for small and mid-size businesses to create an employee recognition program. The system walks them through a short series of screens allowing them to custom-design an incentive program based on the number of employees, recognition goals and desired reward. It is a three-step process: choose the award and incentive amount, add a custom message and check out. Once the program is established, it’s simple to implement. The powerful Self-Service Employee Recognition solution allows you to monitor progress of individuals, overall company goals, and reward employees accordingly.

Employee Recognition Card Line

In addition to the online system, the company also launched a new card line specifically to recognize employees’ contributions. Used individually, or in conjunction with a custom recognition program, these cards create meaningful connections and regard employees as distinctive individuals. This line reflects Hallmark’s creativity, versatility and an understanding of how people relate to each other. “We tapped in to the reality of the workplace. These cards put the just right message into the hands of the sender to share that sentiment with a deserving recipient,” said Fenhaus. Seven personalities were identified, each receiving a series of cards designed to resonate with specific characteristics, distinct personalities and card-giving occasions.

  • In a situation that needs to reflect respect, the Formal & Restrained cards offer a meaningful, carefully crafted way to express gratitude.
  • Conveying a message that is warm, sincere and casual in tone comes through in the Simple & Authentic cards. 
  • Sharing a noble and encouraging sentiment requires cards that are Inspirational & Aspirational.
  • Energetic & Activecards tap directly in to pop culture and topical humor to share a message of thanks with graphics evoking movement and excitement.
  • Similar to the Energetic & Active, Upbeat & Playful is contemporary, clever and celebratory. 
  • A good, old-fashioned Sports metaphor is universally recognized. 
  • A strong point of view and a bit of an attitude comes through with the Edgy cards. These cards draw on shared experiences and are great for peer-to-peer recognition.

“We are filling a need in the marketplace by delivering meaningful programs that connect with employees,” said Fenhaus. “Our new Self-service program and Employee Recognition card line provides access for companies seeking a quick and simple way to make a personal connection with employees to keep them not only engaged but truly enriched.”

About Hallmark Business Connections

Hallmark Business Connections, the business unit of Hallmark Cards, Inc., leverages more than 100 years of Hallmark heritage, creativity and innovation in the business arena to provide meaningful, memorable and measurable solutions that strengthen business relationships with employees and customers. Serving a wide variety of businesses from small to medium sized companies up to the Fortune 50 to 500, Hallmark Business Connections provides innovative and customizable solutions to recognize and reward employees; attract, retain and re-engage customers; deliver turnkey, custom sales programs; and, create incentives for corporate health and wellness programs. Hallmark Business Connections is headquartered in Minneapolis, Minn., with locations in Kansas City, Mo. and Duluth, Minn. For more information, visit http://www.HallmarkBusinessConnections.com.

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