ATLANTA, Oct. 5, 2011—Silverpop™, the only provider of a scalable, integrated email marketing and marketing automation platform, today announced its acquisition of Atlanta-based PlacePunch, a location-based marketing platform. The acquisition brings a new dimension to Silverpop’s Social Connect strategy, designed to help marketers drive revenue by being where their customers are, all the time.
With hundreds of thousands of users signing up for Foursquare every week and Facebook now incorporating a....