GameStop Integrates a Seamless Digital, Mobile Customer Experience

Game Stop Mobile CXThe extreme hustle of modernity is seeing more consumers value quick and convenient customer experiences. However, and somewhat ironically, the same escalation of technology that often adds to the hectic nature of life is also providing many of the innovative customer engagement solutions that free consumers from complexity.

In this respect, digital connectivity is a key strategy for marketing professionals. As most consumers regularly use some type of mobile device, many brands are embracing a customer experience that leverages digital connectivity to provide simplicity, flexibility, and security.

GameStop is now among those incorporating this type of customer engagement, which comes via the integration of Android Pay.

GameStop, a specialized video game retailer that operates more than 4,200 stores, now allows customers to use the Android-based a mobile payment technology to complete transactions.

“We are pleased to offer choice and convenience for our customers when shopping at GameStop,” said Jason Cochran, Senior VP of U.S. stores at GameStop. “Providing a positive, memorable customer experience is our top priority. Incorporating the latest in mobile payment technology, like Android Pay, into our stores is another way we are offering customers options to help simplify their purchases.”

Android Pay uses Near Field Communication technology (NFC), which offers one of the easiest and securest ways for customer to pay. During a visit to any nationwide store, GameStop shoppers can acquire their favorite games, consoles, accessories, and electronics simply by unlocking their mobile device and holding it near the contactless terminal.

Once the phone beeps or vibrates, customers can be confident that payment was made. Android Pay will also send transaction details straight to mobile phones. These virtual receipts make it simple for customers to manage purchases including how much was paid, how often, and where.Game Stop CX

These kinds of seamless customer experiences are increasingly engaging shoppers today. NFC basically transforms mobile devices in to “virtual wallets” and eliminates the need to carry cash or credit cards. What’s more, the secure elements within the NFC software randomly cycle security pins, which make the technology even more secure than other forms of payment.

As mobile devices continue to be heavily integrated into daily life, consumers can likely expect NFC, and similar technologies such as beacons, to become a regular part of their customer experiences.

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