Hyundai officials believe college football fans and Hyundai owners have one thing in common: brand loyalty.
As a result, Hyundai will connect with millions of passionate college football fans across the country through its multi-faceted #ThisIsLoyalty campaign−which includes regional advertising, social media engagement, and game day experiences.
Hyundai is the No. 1 automotive brand in customer loyalty for six years running, according to Brand Keys. Just as football fans show their loyalty, passion, and dedication, Hyundai fans....