Andrew Ashman, Global Consumer Experience Manager for Ford Motor Company, told Loyalty 360 that his company’s main goal is to attain true loyalty and advocacy for the Ford and Lincoln brand and its retailers.
Ashman said the company’s Consumer Experience Movement – designed to transform the dealer-customer relationship into a world-class experience – has been the driving force behind Ford’s keen focus on meaningful customer engagement.
“Once we identified that we needed to focus on engagement, we had to....