Operators of loyalty programs need to place more emphasis on the rewards side of the experience according to Barry Kirk; Vice President, Loyalty Strategy, Maritz Motivation Solutions; and Mary Luckey, Director of Reward Strategy, Maritz Motivation Solutions.
During Loyalty 360’s Tuesday webinar -- “Now + New + Next: Rethinking “Rewards” in the New Engagement Economy – Kirk and Luckey explained to attendees that given the rise of social channels, mobile payment, geo-location, and gamification, the definition of....