To say that the NBC hit show, “Fashion Star,” strikes a customer engagement chord might be an understatement. The popular show is aired in 162 countries and when Terron Schaefer, Executive Vice President and Chief Creative Officer for Saks Fifth Avenue, and one of three featured buyers on “Fashion Star”, travels the world, he is shocked at the enormous reception he receives.
“From a personal standpoint, the power of television is incredible,” Schaefer told Loyalty 360. “Wherever I go, it....