Estee Lauder Companies’ Clinique brand is taking a holistic approach that drives customer engagement and customer loyalty.
During his company’s third-quarter earnings conference call on Tuesday, Estée Lauder Companies CEO Fabrizio Freda talked about Clinique’s consumer appeal.
“Its major launches earlier this fiscal year were successful higher-priced skincare products,” Freda said, according to Seeking Alpha. “And now the brand is also emphasizing its sizable makeup business in the U.S. and....