Drop Tank recently announced that more than 1,000 Marathon-branded stations are now certified to accept its fuel discount products, which instantly drop the price of gas at the pump. Installation began in January 2015 and continues across the company’s retail network throughout this year. Drop Tank’s fuel discount program drives customer engagement and customer loyalty for its participating brands.
Loyalty360 caught up with David VanWiggeren, President of Drop Tank, LLC, to discuss the expanded program and its impact on....