Restoration Hardware Looks to RH Modern to Boost Brand Loyalty
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Restoration Hardware CEO Gary Friedman believes RH Modern, a new business set to launch this fall, will boost brand loyalty and support the company’s innovative, out-of-the-box thinking. During Thursday’s first-quarter earnings conference call, Friedman explained to investors during a 21-minute presentation the company’s plans for RH Modern and goal of increasing revenue from $1.9 billion last year to $4 billion or $5 billion. RH Modern’s “next-generation design galleries” will open in some major cities....

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