Nike didn’t become a $25 billion brand overnight. Fostering customer loyalty, deep consumer relationships, along with a relentless focus on innovation have all contributed to the global success of this iconic brand.
“Innovation at Nike goes beyond product,” Nike CEO Mark Parker said during the Sept. 24 first-quarter earnings conference call, according to Seeking Alpha. “And digital is a great example. Digital is an accelerator throughout Nike. It’s a platform that enables new ways of working and new methods of....