Multichannel communication is quickly emerging as a necessity in brand messaging. The next step for companies is determining which customers prefer which channels, and when they prefer to receive messages. This was the theme of “The Power of Preference,” a session presented at the 2015 Engagement & Experience Expo.
Presenters Brian Hood, Director of Digital Marketing at Intuit, and Eric Holtzclaw, Chief Strategist at PossibleNOW, shared with attendees the benefits of determining customer preferences in forming a....