Achieving a great customer experience can sometimes feel like aiming at a moving target. Just as your company finds an optimal way to connect with consumers, the market changes and you head right back to the drawing board. During a 2015 Engagement and Experience Expo session titled, “Customer Experience Progress over Perfection,” Milista Anderson, Chief Customer Officer for SunGard Corporate Liquidity & Energy, shared insight about how to stay adaptable in the constantly evolving world of CX.
The first step to improving CX,....