AUSTIN, Texas, Jan. 14, 2011—The NBA’s Dallas Mavericks and Txtstation Mobile Marketing have announced a partnership to engage fans with a comprehensive mobile marketing campaign. Mavs fans will be able to interact with the team in-arena and on game broadcasts via their mobile phones, and in turn, the Mavericks will encourage participants to join their mobile text club.
Txtstation will use its proprietary technology to produce real-time, interactive HD graphics for games at American Airlines Center. Fans will be able to....