The answer to that question can be found in a recent study from Synchrony Financial titled, “Four Key Customer Experiences Drive Long-term Loyalty for Retailers.”
Gaining and retaining customer loyalty in the long term is an often difficult hurdle to successfully negotiate for marketers.
Synchrony’s study in May 2015 collected shopper input on the most and least important elements of their experience, as well as factors that influence purchase decisions and loyalty. The study focused on apparel, department store, and....