As the holiday season looms ever closer, brands and customer engagement marketers alike are preparing for the shopping deluge that Black Friday will unleash. This time of year typically means more flexible consumer spending habits, more seasonal promotions, more holiday deals, and many more opportunities for brands to win or lose customer loyalty.
That is, apparently, unless you are a credit card company, in which case the holiday battle for customer loyalty is likely already won.
This was the result of a new holiday shopping survey from....