Offering consumers a better price or a special promotion has been the go-to customer engagement strategy almost since time untold. The problem, however, is that times are changing, and far too many brands are still exclusively leveraging this tactic to attract and retain customer loyalty. The fact is that most consumers today are prioritizing the customer experience more than ever, even over discounts or lower prices.
Simply put, this means that when one brand offers a lower price and another offers a superior customer experience, the....