ORLANDO -- Jim Dicso, President and Chief Revenue Officer, Sunday Sky, told attendees at the 6th annual Loyalty Expo on Friday that contextualized video speaks to the “notion of a conversation with customers.”
During the session, “How to Use Contextualized Video to Foster Deeper Engagement and Loyalty,” Dicso said that conversation must be personal and relevant and follow a certain philosophy or flow, and change as the customer passes through the lifecycle.
Sunday Sky has partnered with Time Warner Cable to....