As the customer loyalty landscape continues to grow, many brands are struggling to understand what loyalty and customer engagement strategies are working – and which are not.
To help brands better understand customer and brand loyalty to build customer experience, Points, a loyalty currency management company, has published Retail Loyalty Redefined: Challenging 5 Common Assumptions. Authored by Points’ Tim Moulton, the study aims at helping brands create loyalty programs that work – in both the short- and long-term &ndash....