In July, holders of a rewards program loyalty card filed a class action alleging that the program sponsor had illegally modified the value of the points he had accumulated as of June 30, 2010. Should the Superior Court grant the motion, the terms and conditions of loyalty cards will be subject to a class action for the first time in Quebec. In a vast sea of rewards programs, where the industry makes every effort to gain consumer loyalty, what is the legal framework of reward programs in Quebec?
An informed consumer should, above....