In a new survey conducted by Forrester Consulting for Sabre Hospitality Solutions, customers sent a loud and clear message to hotels: a personalized experience is the biggest factor in building loyalty. Most travelers (about 2/3 of surveyed guests) have no loyalty to a particular hotel, which opens the door for hospitality chains to set themselves apart in the industry and win over neutral guests.
Additionally, more than half of guests indicated that they’d be willing to provide data to hotels in order to receive a more personalized....