As 2015 draws to a close, marketers are keeping both eyes out for what new trends the coming year will bring. Customer Communications Group, Inc. (CCG) may not have a crystal ball, but in a new report from the company, they share 10 things to avoid in building customer loyalty. Avoiding these pitfalls can go a long way in building a better rewards program and increasing customer engagement in 2016.
1.Ignoring the Big Picture
When developing a plan for brand messaging, it’s easy to get caught up in details and lose sight of the....