The second day of Customer Expo 2019 saw Eliot Hamlisch, Senior Vice President of Global Loyalty and Partnerships for Wyndham Hotels & Resorts, take the stage to deliver a session entitled “Leveraging Personalization to Deliver Superior Customer Experiences.” With over 80 million members across 20 brands, Hamlisch’s organization faces a challenge in drawing insight from its vast consumer data to derive actionable insights that drive personalized and engaging experiences.
Hamlisch began his talk by playing a....