The final day of Customer Expo 2019 featured a general session entitled “How Does ‘Trust’ Affect Loyalty: A Cross-Category Examination of How ‘Trust’ Affects Customer Behavior and What Marketers Can Do About It,” delivered by Robert Passikoff, President of Brand Keys.
Brand Keys offers research-based consultancy, and the organization measures loyalty and engagement. Passikoff and team are constantly studying what will make consumers loyal and what will make them behave better towards a particular....