Wyndham Deployed an All-Candy Pop-Up to Engage Consumers with the Howard Johnson Brand
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Howard Johnson by Wyndham celebrated its largest design-refresh in more than 25 years, giving New Yorkers a “sweet peek” at its new hotel rooms via a candy-inspired pop-up event. From August 22 to 23, tourists and locals alike were invited to visit “HoJo’s Sweet Escape” and “check-in” to the city’s newest accommodations: an all-candy re-creation—think marshmallows, jellybeans, licorice and more—of one of Howard Johnson’s retro-cool hotel rooms, featuring modern design with a....

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