The Domino’s Points for Pies promotion, which offered points to consumers who used the Domino’s app to take a picture of a pizza (even a competitor’s), proved two things. First, it showed that investing in sophisticated technology for a short-term promotion can pay off. Second, and more importantly, it showed that getting consumers to digitally engage with a brand in fun, unorthodox ways can introduce consumers to a brand ecosystem and convert them to loyal buyers. Now, we’re seeing another QSR brand thinking outside....