Wine.com CMO Peter Elarde believes that being able to personalize the customer experience sets the company apart.
Loyalty360 talked to Elarde about this theme, among other customer loyalty issues.
What prompted the new website and what are your goals for it from a customer engagement/customer experience perspective?
Elarde: With the new website, we now have a single platform powering our mobile, tablet, and desktop sites enabling a consistent user experience and feature set across devices. We had been adding popular features to our....