Traditional methods still elicit the best results when it comes to customer loyalty, according to a survey by Impact Learning Systems.
The survey shows that 62.5% of companies will reach out to lapsed customers via the phone versus direct mail or email. Those companies also keep their phone lines open all day and night using a 24-hour contact center, ensuring their customers will always have a way to reach them. Email (20.8%) was the second most popular response.
Companies heavily rely on personal conversations to understand whether....