As we wade deeper into the all-important holiday shopping season, many businesses are still adjusting their marketing strategy in search of ways to best connect with consumers, drive foot traffic, and boost sales. Although Black Friday will provide ample opportunities to attract shoppers, this holiday season will be less hyper-focused on a single shopping day and more on an entire season of spending. That’s a good thing if you haven’t thought through your incentive and reward strategy just yet or if you’re looking to pivot....